Arrow will work with your entire sales staff.

Experienced in helping people with their marketing, we have set a standard to control costs and effectively promote your product.

Research

We offer help to research and analyze information about the moving of your products or services from you to your consumer.

Database Marketing

Ask us how we can help you use databases of your customers or potential customers to generate personalized communications in order to promote your product or service. The method of communication can be any addressable medium such as direct mail or email blasts.

Placement Strategy

Generate buzz by allowing Arrow to help you decide when and where to place an ad. We’re experienced in helping our clients get in the magazines and digital spaces that are most likely to bring results. Along with our experience in ad design, placement and news release submission, we understand when, where and how to promote your product or service. Contact an Arrow representative to show you how we’ve been able to save our customers valuable dollars and create additional sales.

Magazine Advertising

We can send advertising materials to any publication, dealer or distributor within minutes of request. Check out the list of magazines with whom we have a relationship. Quick response to publications and your distribution sources gives you an edge over your competition and could lead to more sales.

Banner ads for magazine websites and eNewsletters

Many magazines offer great deals on ads that appear on their websites and when clicked will bring the user to your website. Arrow prefers to create non–blinking ads, good for brand–building–your message is attractively displayed to entice the user to click your link. When a message is requires more space to relay, a tasteful–not obtrusive–animated ad can be developed. We’ll design it graphically bold, to be seen as content unto itself, an integral part of the page.

Search Engine Advertising

Arrow can help you create ads and choose keywords, which are words or phrases related to your business. When people search specific search engines such as Google, using one of your keywords, your ad may appear next to the search results. Now you’re advertising to an audience who’s already interested in you. People can simply click your ad to make a purchase or learn more about you. You don’t even need a web page to get started. It’s that easy!

Editorial

We offer assistance with editorial content to the media by capitalizing on many years of association with trade publications. This is an economical way to get your product in front of your audience.

Show Display

Beginning with concept and creation, whether you need banners, posters, or a complete pop–up display, Arrow is your source for all your trade show display needs. It is just one of many ways to achieve the advantages of achieving a consistent brand image along with your print and web communications.

For displays including banner stands, pop–up and in–line trade show booths, we partner with a qualified provider which we are familiar working with or a provider of our client’s choice. We custom design the item which best fits your needs, keeping you involved with the process and getting your approval before providing them with digital files to build the project. Here are a few show tips and things to consider which may enhance your exhibiting experience:

• Set objectives so your company’s purpose to communicate with attendees matches their interests. What is in it for them? Are you trying to sell specific products or services? Are you striving toward introduction of a product / service and name recognition?
• Recognize that there may be more than one audience present
• Keep all of the elements that contribute to your company’s trade show appearances integrated
• Educate attendees with what’s new and what’s hot
• Plan ahead and set goals on how to improve or expand upon for future shows
• Prep yourself physically (exercise, rest and healthy diet) and mentally (work out issues logically and rationally, not emotionally, to maintain a positive attitude)
• Keep a willing-to-learn attitude
• Bring along printed pieces with printed links to your site and printed contact information to hand out to your target audience Gather info for database marketing to utilize direct mail and email blast follow-up
• Show selection
• Space Selection
• Budgeting
• Exhibit design
• Pre-show and at-show promotions
• Booth staff
• Lead management
• Measuring results
• Exhibition outlook and trends
• Logistics
• Trade show news and trends
• Value of trade shows

For information on printed pieces to take to your show and targeting your audience through database marketing, visit our links on print, web, direct mail and email blast services.